Lights Out Brand Founder & CEO Shawne Merriman
Former NFLer SHAWNE MERRIMAN is a busy man. Merriman works as an analyst for ESPN and L.A.'s KABC-TV, and is also training for a fight in November with the World Bare Knuckle Fighting Federation. Merriman is also busy growing his apparel company, Lights Out Brand. Merriman earned the "Lights Out" nickname after knocking four players out during a football game in high school. The name stuck, and Merriman was later able to acquire the licensing right to the phrase. Merriman walked THE DAILY through his typical day of training, and vetting potential employees who can help Lights Out in its own fight. "The concept of trying to get people to believe in the brand and the company and the name and the potential," Merriman said. "If I'm sitting in a board room, trying to convince certain people to come on board or to back our ideas or back the company, it's a fight."
6:30am: I'm normally up around 6:30 and out of the house. I'll get on the phone because a lot of people I have to talk with or do business with are on the East Coast, so I'll start my calls around 7:00.
